Best Software Tools

Marketing Attribution Software

Are you looking for the best Marketing Attribution software? In this article, we will introduce you to various software options that can help you provide data on which aspect of your marketing campaign had the most impact on the ROI of your business. These advanced solutions go beyond data analytics; they employ tools to determine which tactics are directly contributing to sales or conversions. To give you a comprehensive overview, we will examine their features, capabilities, and pricing, so you can make an informed decision about the tool that works best for you.

Odyssey Attribution

Increase your online marketing performance with multi-touch attribution.
Odyssey offers advertisers and content publishers insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculating the incremental value of each traffic source. In this way, you can directly improve the allocation of your media spend. Moreover, This tool provides these valuable insights by analyzing the whole customer journey.

OptiMine Insight

A marketing attribution software for optimized media plans.
OptiMine Insight collaborates with you to assess the contributions and worth of all campaigns, and then leads you to a media plan that is optimised. It contains the most actionable, detailed measures, guidance, and suggestions across both digital and conventional marketing platforms, at the ad and campaign level. To stay ahead of the competition, it provides continual, quick model changes. Its agile analytic sprints generate long-term lift. It provides bottom-up details, direction, and ideas for ads and campaigns. Even individual keywords are taken into account. It has mobile-friendly dashboards that provide insights using cutting-edge technologies and techniques. It enables team cooperation as well as budgeting scenarios with guidance in order to obtain the best results with your budget. You can measure all of them using OptiMine, regardless of whatever channels you use to record conversions: online, call centres, agents, in-store, channel partners, dealerships, or anywhere else. Additionally, it returns to you aggregated, standardized, and cleaned data for use in your own internal reporting, dashboarding, and analytics system.


Maximize Your Marketing Effectiveness
Are you looking to improve how you market your business or product? Exactag is the ideal marketing tool for them. This cloud-based marketing performance platform gives them the power to run campaigns that deliver exceptional and measurable results. This extensive data from different sources like clean rooms, anonymous tracking, user-level tracking, and publisher APIs provides unique insight into customer journeys and media performance. With Exactag, they will be able to confidently unlock insights into advanced analytics, optimize their campaigns in real time, and accurately measure ROI on each campaign allowing them to make data-driven decisions on top of driving conversions. Make the switch to Exactag today it’s easy to set up, secure, and completely customizable for precisely what their company needs!


The data to create a greater marketing ROI
Cubed uses proprietary multi-touch attribution, built upon propensity modelling. It is based on a neural network, an advanced machine learning model. It is constantly training, learning which user behaviour makes a person more likely to buy. This level of insight provides brands with the data they need to lead in their market.


Understand The Customers Buying Journey
Attribuly is an innovative marketing tool that provides insight into campaigns and helps to drive up return on investment. It is the only Shopify customer events integration currently in the market. Attribuly is incredibly useful for tracking campaigns and can provide with the data that need to make informed decisions. It offers a comprehensive view of the customer journey and helps to identify which campaigns are the most effective in driving sales. Attribuly also provides a detailed analysis of the effectiveness of campaigns, so it can make adjustments as needed in order to optimize ROI. This tool is an invaluable asset for any business looking to maximize their marketing efforts and increase their bottom line.

Dimensions Attribution

The Next Generation of Marketing
Traditional analytics platforms overwhelm with metrics, forcing to sort through which channels and campaigns are working, which aren’t, and where there’s opportunity. Dimensions Attribution saves time, frustration, and misinterpretations. Driven by machine learning (ML), Dimensions provides clarity, highlights trends, interprets results, and recommends new strategies. Giving more tools and more time to grow business.


A Marketing Channel Attribution
Attributer software is a Marketing channel attribution data to automate workflows. The software offers tool to manage campaigns to drive ROI with better decisions to drive growth. It integrates with Salesforce, Zoho CRM, and more. Marketers, Small and Medium companies make use of the software.


All-in-One Marketing Builder
GETitOUT helps you build your marketing from the ground up, so you can find your ideal clients, create irresistible messaging, and websites, and landing pages that work.

My Digital CMO

Create your marketing strategy now
My Digital CMO is the perfect tool to create and execute an effective marketing strategy. It comes with a robust set of features to help you plan, implement, measure, and improve your digital marketing efforts. They created Digital CMO to help small businesses and start-up operations. As marketing improved, I felt like I needed a central place to manage their marketing strategy, remain consistent, and remove any emotional-related decision-making. Their Digital CMO is a tool that helps you create and manage your marketing strategy from scratch! If your story is similar to mine and you need your own Marketing Executive.

C3 Metrics

Ace your marketing work with C3 Metrics
C3 Metrics is an attribution data cloud that makes marketing work better. One can transform outdated reporting into real-time cross-platform insights that help businesses to grow. Companies using C3 metrics report a 15%+ increase in ROI. Built on the attribution data cloud, C3 Metrics solutions deliver accurate insights. It further simplifies the complexity of marketing in a world of competitive marketing strategies. C3 Metrics employs an innovative machine learning model that includes the most complex data evaluation algorithms such as viewability and cross-device, as well as converting and non-converting data from both online and offline media. This platform’s full-funnel source provides preference to a team of ads rather than just the 'last clicked' ad; characteristics money transfer revenue to the ads that originated, converted, and assisted the purchase; matches the referenced revenue to every ad with its corresponding cost, and distils this data into an actionable metric. Moreover, this platform ensures to accurately enumerate the ROI of every marketing expense. C3 Metrics extends its support to pharma and travel as well.

Wicked Reports

Analyse marketing campaigns with Wicked Reports to boost ROI and LTV
Wicked Reports is a marketing attribution monitoring platform that helps eCommerce marketers analyze the impact of their marketing campaigns and increase ROI further. The software helps users with accurate ROI metrics, Lifetime Value (LTV) tracking, and a comprehensive campaign attribution mechanism that helps them to create better marketing campaigns in the future. It also offers detailed predictive behavior, cohort, and data mining analysis, facilitating better optimization of marketing campaigns to enhance return on investment. Wicked Reports enables eCommerce marketers to prepare accurate attribution reports that can be used to identify exactly from where the leads, customers, and subscriptions are coming from. The platform also includes wicked playbooks that help users increase their ad ROI, understand old data and determine the profitability of individual campaigns. Wicked Reports allows eCommerce marketers to track active campaigns over multiple social media channels. This way they get to optimize every stage of their business’ marketing funnel. Moreover, the Wicked Smartz feature included within, helps with money-saving decisions and allows users to integrate the software with external advertising and eCommerce platforms.


Maximize Your Marketing ROI
Roivenue is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. Compare different data-driven marketing attribution models and get simple and actionable insights. All performance metrics are available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole. Identify oversaturated channels and get recommendations for budget reallocation based on your goals. Use your extensive customer data to generate relevant campaigns for higher response rates, sales, and ultimately CLV.


Revenue Attribution Made Simple
Dreamdata software is a platform used to gain insights with metrics across business channels. The software offers tools like powerful visuals and record customizable attribution models to identify revenue generation. Collaborate to track and identify your customer’s journey in real-time. Measure the ROI with campaigns to automate business workflows. Marketers, Small, Medium companies make use of the software.


Make correct decisions based on appropriate analytics
CaliberMind is a reliable platform for obtaining accurate B2B revenue analytics. Reportedly, this solution has been trusted by a large number of B2B sectors for its clear and precise insights on revenue conditions. The platform integrates with key data sources and the experts mainly spend their time bringing the obtained pieces together. Connecting and cleaning data sources is considered the first step towards understanding the immediate market performance and with CaliberMind, this connection becomes an easy thing to execute. It further enables client organisations to catch up and encash on the best services, should they be worried about their data not being at par with their contemporaries. The search ads further identify interested leads among a large audience thanks to the different frequencies of filling forms or the customer success ticketing system available. CaliberMind further gathers all these things together to enable the clients to have an overview of all ongoings. The platform also makes it increasingly convenient for reporting against notable benchmarks with absolute accuracy and confidence.


The revenue marketing platform for generating revenue
InfiniGrow is a revenue generation platform developed to assist B2B revenue marketing teams in budget planning and forecasting. It enables you to use multi-touch attribution to assess the business effect and ROI of your actions across channels and assets. With InfiniGrow, you can turn research and money allocation into an iterative process that helps you make quicker choices and meet your KPIs. You can get a clear picture of your cost/performance statistics so you can compare it to your plans and actuals. You can understand and demonstrate marketing value to the company and every one of your marketing expenditures and actions can be evaluated for effectiveness and efficiency. You can quickly respond to any marketing-related query from the team or any other stakeholder inside the organization. You can make investment decisions based on data and backup budget requests with real facts that will help them get approved. To meet your KPIs, you can forecast multiple budget allocation scenarios and pick the correct channels and activities. Additionally, you can automate your data collecting and reporting to save time.


Promote accurate business growth with exclusive marketing insights
Rampmetrics is powerful marketing analytics, attribution, and conversion monitoring software helping businesses perform a thorough analysis and gain actionable insights for improvement. Its expert services are trusted widely by top companies such as Keyedin, Bluehexagon, Communitybrands, XebiaLabs, and many more. This platform delivers a variety of exceptional features that enable marketing teams to replace incomplete reports with comprehensive analytical tools. With an advanced conversion tracking mechanism, marketing teams get access to valuable insights into the initial lead engagement structure and understand prevailing influences that promote seamless customer interaction. Moreover, businesses are also equipped with comprehensive marketing strategies and techniques to measure out essential marketing impact as per convenience. Also, seamless integration with prevailing marketing and sales funnels, help users customize the platform with personal data fields and better execute sales processes as per convenience. Rampmetrics with its easy and intuitive interface turns out to be a convenient platform, which reduces complexity and promotes efficient market growth. Attribution

An advanced multi-touch attribution software for your Salesforce Attribution is a robust multi-touch attribution solution for Salesforce, equipped with an interactive user interface. The software uses standard Salesforce Campaigns, providing full control to individual users over their own data, reports and dashboards alike. Further, it is also compatible with a variety of attribution models like First Touch, Equal Weight, Last Touch, U-Shaped and Time Decay. Attribution with its retroactive attribution application technology facilitates seamless collaboration between various attribution models and existing data. Whether a company is running large enterprise deals or transactional sales, Attribution provides both opportunity based and account-based attribution models accordingly. The software makes it easy for users to apply attribution weights against the lifetime value of individual accounts or opportunity amounts alike, offering an accurate picture of campaign-driven revenues over pipelines. Unlimited Salesforce campaign monitoring, unlimited users and detailed onboarding support are some of the exclusive functionalities served by the same.