A marketing attribution software for optimized media plans.
OptiMine Insight collaborates with you to assess the contributions and worth of all campaigns, and then leads you to a media plan that is optimised. It contains the most actionable, detailed measures, guidance, and suggestions across both digital and conventional marketing platforms, at the ad and campaign level. To stay ahead of the competition, it provides continual, quick model changes. Its agile analytic sprints generate long-term lift. It provides bottom-up details, direction, and ideas for ads and campaigns. Even individual keywords are taken into account. It has mobile-friendly dashboards that provide insights using cutting-edge technologies and techniques. It enables team cooperation as well as budgeting scenarios with guidance in order to obtain the best results with your budget. You can measure all of them using OptiMine, regardless of whatever channels you use to record conversions: online, call centres, agents, in-store, channel partners, dealerships, or anywhere else. Additionally, it returns to you aggregated, standardized, and cleaned data for use in your own internal reporting, dashboarding, and analytics system.