One inbox for all newsletters
Be the first one to read your competitor's newsletters without flooding your inbox. In your dashboard, you can review all newsletters and dive even deeper with insights & trend reporting.
tona is the easiest way to monitor 👀 all your competitor newsletters and share them 👥 with your team
Choose which Newsletter to track
In less than 1 minute you can add any newsletter you want to track. Choose the newsletter you're interested in and we'll create a unique email address. Use that email to subscribe and you're all set.
All Newsletters in one place
In your dashboard, you can review all the newsletters in one place, see what your competitors are doing and derive actionable insights. Say goodbye to your messy Gmail inbox, it’s time for an update.
See all insights in a blink of an eye
Don’t guess how your competitors have set up their marketing campaigns. We provide you with the data and insights needed to analyze their strategy with just a few clicks.
Share interesting findings with your team
Do you want to share an insightful newsletter with a colleague? With tona, it takes a few seconds. In one click share each newsletter with every team member - without multiple tona accounts.
Benefits of using tona for newsletter monitoring
Gather Inspiration
Use your competitor's marketing assets as inspiration and easily share them with your team.
All newsletter in one Dashboard
Save endless hours every week and review all newsletters in one place.
Compare email marketing strategies
Understand your competitor's marketing strategies and if they start to make changes.
Identify most common send times
You spend a lot of time crafting an amazing newsletter. Make sure your subscribers see it.
Monitor Campaigns
View all promotional campaigns your competitors are sending their customers.
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Evaluate messaging
Be the first to read your competitor's curated and original newsletter content.
What our users say
Great companies around the world are using tona to monitor their competition.
As a Conversion Rate Optimization specialist, competitive analysis is a cornerstone of my everyday research routine. Tona is becoming an indispensable tool in my arsenal for gathering actionable insights.
Really really like this tool! Supports my every day work evolving great products and staying up to date what the competition is doing.
Everyone is doing competitor monitoring to some extent but the way this is usually done is just cumbersome and there are tons of weird workarounds. This tool makes it so much easier and should be part of the tool stack for any company!
Benchmarking competitors has never been an easy job but I believe tona could save us from the pain of manually collecting and monitoring data from our competitors. As an email marketing marketer, I'm specifically interested in the newsletter monitoring feature as it's a super important channel to communicate with our valued users.
Love the concept of centralizing and streamlining competitor monitoring: you are correct that competitor monitoring is crucial to the survival of your business yet is an inordinately large time sink. I love the idea of real-time website screenshots: keeping tabs on competition is always irritating and occurs at infrequent, jumpy intervals.
While we often conduct these analyses, it never occurred to us that a dedicated product could handle it. Now that we're aware, investors will have one fewer question for us, as I'll always be prepared with my competitor research.
Finally there is a tool to automate some of the competitor research! We have been paying working students for this or did this in our free time. Looking forward to the additional features coming!
Absolutely amazing! It is very important to observe competitors and realize what steps they took and what is leading them to their access. It is awesome to have a tool that can simplify the process and provide you with all the information you are looking for.
Love this and how this helps to put competitor research on autopilot. I've looked to replace my spreadsheet workflow with a tool like this for a while. So far super excited about the product!
I finally have a centralized place to evaluate my competitor's content without digging through my busy inbox.
With tona, we were able to predict our competitor's new product feature before they made the announcement - feels too good to be true.
We would go weeks without collecting data - now tona does all the work for us and has content ready when we are.
Really impressed with what the Tona team have produced to help with tracking competitor insights and key data info, which is a crucial part of any growth marketer's arsenal when it comes to strategy formulation and new tactics to experiment. Really clean UX and have loved using it - one of my new faves.
Tona saved us hours in our work week. Instead of organizing files, we spend our time building out strategies to stay ahead of our competition.
Competitor monitoring is typically such a time and emotionally intensive process, Tona cuts that time by 90% and makes it part of our quick internal check-in meetings.
FAQs
As of now, tona will display competitor newsletters within your dashboard. We plan to offer data-specific reporting in the future.
Your Pricing Plan will limit the number of competitors you can monitor. However, for each competitor, there is no limit to the number of newsletters you wish to track.
Insights regarding the newsletter will be displayed within your competitor folder.
No, you are allowed to export and share any number of newsletters.
Identify the newsletter you wish to monitor and we’ll generate a unique email address. Use this email address to subscribe to the newsletter and you’re all set. Now, every time a new campaign is sent it will appear in your tona account.
Analyzing your competitor's newsletter can provide you with valuable insights into their interactions with customers. You can evaluate their messaging, derive customer preferences and view internal promotions. This information can help you understand what's working for them and how you can improve your own marketing campaigns.
Keeping track of multiple competitor newsletters can quickly clutter your inbox. With tona, you can review all your newsletters in one place. No more checking your spam folder or digging through week-old newsletters to gain insights on your competitors.
