As a Conversion Rate Optimization specialist, competitive analysis is a cornerstone of my everyday research routine. Tona is becoming an indispensable tool in my arsenal for gathering actionable insights.
Everyone is doing competitor monitoring to some extent but the way this is usually done is just cumbersome and there are tons of weird workarounds. This tool makes it so much easier and should be part of the tool stack for any company!
Benchmarking competitors has never been an easy job but I believe tona could save us from the pain of manually collecting and monitoring data from our competitors. As an email marketing marketer, I'm specifically interested in the newsletter monitoring feature as it's a super important channel to communicate with our valued users.
Love the concept of centralizing and streamlining competitor monitoring: you are correct that competitor monitoring is crucial to the survival of your business yet is an inordinately large time sink. I love the idea of real-time website screenshots: keeping tabs on competition is always irritating and occurs at infrequent, jumpy intervals.
While we often conduct these analyses, it never occurred to us that a dedicated product could handle it. Now that we're aware, investors will have one fewer question for us, as I'll always be prepared with my competitor research.
Absolutely amazing! It is very important to observe competitors and realize what steps they took and what is leading them to their access. It is awesome to have a tool that can simplify the process and provide you with all the information you are looking for.
Really impressed with what the Tona team have produced to help with tracking competitor insights and key data info, which is a crucial part of any growth marketer's arsenal when it comes to strategy formulation and new tactics to experiment. Really clean UX and have loved using it - one of my new faves.
Competitor monitoring is typically such a time and emotionally intensive process, Tona cuts that time by 90% and makes it part of our quick internal check-in meetings.
What data does tona display when monitoring newsletters?
As of now, tona will display competitor newsletters within your dashboard. We plan to offer data-specific reporting in the future.
How many competitor newsletters can I monitor?
Your Pricing Plan will limit the number of competitors you can monitor. However, for each competitor, there is no limit to the number of newsletters you wish to track.
How are the insights presented?
Insights regarding the newsletter will be displayed within your competitor folder.
Is there a limit to how many newsletters are shared?
No, you are allowed to export and share any number of newsletters.
How do I set up newsletter monitoring?
Identify the newsletter you wish to monitor and we’ll generate a unique email address. Use this email address to subscribe to the newsletter and you’re all set. Now, every time a new campaign is sent it will appear in your tona account.
Why should I monitor my competitor's newsletters?
Analyzing your competitor's newsletter can provide you with valuable insights into their interactions with customers. You can evaluate their messaging, derive customer preferences and view internal promotions. This information can help you understand what's working for them and how you can improve your own marketing campaigns.
Why should I use tona instead of my own email account?
Keeping track of multiple competitor newsletters can quickly clutter your inbox. With tona, you can review all your newsletters in one place. No more checking your spam folder or digging through week-old newsletters to gain insights on your competitors.
Ready to get started?
Start your free 14 day trial today. No Credit card required.