One inbox for all newsletters

Be the first one to read your competitor's newsletters without flooding your inbox. In your dashboard, you can review all newsletters and dive even deeper with insights & trend reporting.

Three newsletter campaigns stacked behind each other.
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tona is the easiest way to monitor 👀 all your competitor newsletters and share them 👥 with your team

A newsletter routine pop-up.
Add a Newsletter

Choose which Newsletter to track

In less than 1 minute you can add any newsletter you want to track. Choose the newsletter you're interested in and we'll create a unique email address. Use that email to subscribe and you're all set.

One-stop solution

All Newsletters in one place

In your dashboard, you can review all the newsletters in one place, see what your competitors are doing and derive actionable insights. Say goodbye to your messy Gmail inbox, it’s time for an update.

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Analytics and more (Coming soon)

See all insights in a blink of an eye

Don’t guess how your competitors have set up their marketing campaigns. We provide you with the data and insights needed to analyze their strategy with just a few clicks.

Get your team in the loop

Share interesting findings with your team

Do you want to share an insightful newsletter with a colleague? With tona, it takes a few seconds. In one click share each newsletter with every team member - without multiple tona accounts.

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Benefits of using tona for newsletter monitoring

Gather Inspiration

Use your competitor's marketing assets as inspiration and easily share them with your team.

All newsletter in one Dashboard

Save endless hours every week and review all newsletters in one place.

Compare email marketing strategies

Understand your competitor's marketing strategies and if they start to make changes.

Identify most common send times

You spend a lot of time crafting an amazing newsletter. Make sure your subscribers see it.

Monitor Campaigns

View all promotional campaigns your competitors are sending their customers.

Evaluate messaging

Be the first to read your competitor's curated and original newsletter content.

What our users say

Great companies around the world are using tona to monitor their competition.

David Stepien

As a Conversion Rate Optimization specialist, competitive analysis is a cornerstone of my everyday research routine. Tona is becoming an indispensable tool in my arsenal for gathering actionable insights.

Luis Rieke

Really really like this tool! Supports my every day work evolving great products and staying up to date what the competition is doing.

Nils Stotz

Everyone is doing competitor monitoring to some extent but the way this is usually done is just cumbersome and there are tons of weird workarounds. This tool makes it so much easier and should be part of the tool stack for any company!

Jolie Pham

Benchmarking competitors has never been an easy job but I believe tona could save us from the pain of manually collecting and monitoring data from our competitors. As an email marketing marketer, I'm specifically interested in the newsletter monitoring feature as it's a super important channel to communicate with our valued users.

Randall Kaplan

Love the concept of centralizing and streamlining competitor monitoring: you are correct that competitor monitoring is crucial to the survival of your business yet is an inordinately large time sink. I love the idea of real-time website screenshots: keeping tabs on competition is always irritating and occurs at infrequent, jumpy intervals.

Shital Gohil

While we often conduct these analyses, it never occurred to us that a dedicated product could handle it. Now that we're aware, investors will have one fewer question for us, as I'll always be prepared with my competitor research.

Christoph Roling

Finally there is a tool to automate some of the competitor research! We have been paying working students for this or did this in our free time. Looking forward to the additional features coming!

Maria Bramasole

Absolutely amazing! It is very important to observe competitors and realize what steps they took and what is leading them to their access. It is awesome to have a tool that can simplify the process and provide you with all the information you are looking for.

Max Schulz

Love this and how this helps to put competitor research on autopilot. I've looked to replace my spreadsheet workflow with a tool like this for a while. So far super excited about the product!

Stephane Nasser

I finally have a centralized place to evaluate my competitor's content without digging through my busy inbox.

Alex Borowski

With tona, we were able to predict our competitor's new product feature before they made the announcement - feels too good to be true.

Joe Perkins

I love how easy it is to share competitor insights with my team in real-time.

Jo Witte

We would go weeks without collecting data - now tona does all the work for us and has content ready when we are.

Dan Siepen

Really impressed with what the Tona team have produced to help with tracking competitor insights and key data info, which is a crucial part of any growth marketer's arsenal when it comes to strategy formulation and new tactics to experiment. Really clean UX and have loved using it - one of my new faves.

Michael Sieb

Tona saved us hours in our work week. Instead of organizing files, we spend our time building out strategies to stay ahead of our competition.

Jacob Schonberger

Competitor monitoring is typically such a time and emotionally intensive process, Tona cuts that time by 90% and makes it part of our quick internal check-in meetings.


What data does tona display when monitoring newsletters?

As of now, tona will display competitor newsletters within your dashboard. We plan to offer data-specific reporting in the future.

How many competitor newsletters can I monitor?

Your Pricing Plan will limit the number of competitors you can monitor. However, for each competitor, there is no limit to the number of newsletters you wish to track.

How are the insights presented?

Insights regarding the newsletter will be displayed within your competitor folder.

Is there a limit to how many newsletters are shared?

No, you are allowed to export and share any number of newsletters.

How do I set up newsletter monitoring?

Identify the newsletter you wish to monitor and we’ll generate a unique email address. Use this email address to subscribe to the newsletter and you’re all set. Now, every time a new campaign is sent it will appear in your tona account.

Why should I monitor my competitor's newsletters?

Analyzing your competitor's newsletter can provide you with valuable insights into their interactions with customers. You can evaluate their messaging, derive customer preferences and view internal promotions. This information can help you understand what's working for them and how you can improve your own marketing campaigns.

Why should I use tona instead of my own email account?

Keeping track of multiple competitor newsletters can quickly clutter your inbox. With tona, you can review all your newsletters in one place. No more checking your spam folder or digging through week-old newsletters to gain insights on your competitors.

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